Monday, 23 February 2009

Marketing Jobs in Birmingham

The city of a thousand trades owes its strong economy to the successful manufacturers and engineers who have propelled Birmingham's growth firmly into the 21st century. However, today it is the tertiary sector that dominates the city, contributing in excess of 78 per cent of the economic output since 2005, and set to give rise to 50,000 jobs over the next 10 years. Consequently, Birmingham is a good bet for anyone who is interested in marketing.
The Birmingham Redevelopment Scheme's task of regenerating the city is ongoing, and so it is no real surprise that the construction sector is one of the biggest sectors for potential marketing jobs. Since 2008 major residential and industrial developments have been proposed for Birmingham with a major focus on brownfield sites due to the extent by which the city is already developed. One significant example of residential development is the £500 million V Building, a 51 story apartment building set to be finished by 2013. According to Birmingham City Council there is also over 525,000m2 of warehouses planned.
Birmingham is the one of the biggest retail centres in the country, with such destinations as the Bullring and the UK's second biggest Debenhams. In 2007, the STEAM report showed that shopping in the city had received the most spend at £1665.16 million which was also a 12 per cent increase on the year before. Subsequently, there are numerous marketing vacancies covering a range of retail products that in some cases reflect the city's manufacturing past (and present), such as confectionery, but others such as clothing and fashion.
Similarly, it is expected also that the service sectors including restaurant and hotels are also employers of marketers. Tourism is a big feature of Birmingham's economy and the city attracted over 31 million visitors in 2007, whilst tourist accommodation continues to grow at a constant rate. Accommodation together with food and drink outlets received over £500 million of spend.
Another provider of marketing jobs in Birmingham is the entertainment and conferencing sector. Venues such as the National Exhibition Centre (home of Black Sabbaths' official reunion) and the Symphony Hall (home of The City of Birmingham Symphony Orchestra) display the diversity of the city, whilst the Conservative Party have also chosen Birmingham as the location for their most recent conference; as well as their next. The City is also considered a hub of media, including British television due to it also being the home of the BBC British Regions.

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